New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Agencies as curators, not just creators. By Tim Williams - Ignition Consulting Group

Tim Williams is founder of Ignition Consulting Group, a leading U.S.-based consultancy devoted to helping...

0 Comment / Jul 24, 2015

Is your agency a brand?

Followers of The Art of New Business will know that we recently launched The UK Agency Awards in collaboration...

0 Comment / Jun 09, 2015

Does the ad industry have a marketing problem?

TAONB co-founder Sarah Bradley is in Campaign looking at why the agencies that make up the UK advertising...

May 29, 2015

Global New Business Insights

From Mad Men to Sad Men: Is the client/agency relationship in crisis?

A very illuminating and uncomfortable read on the state of the client/agency relationship. There is a concerning...

Jul 29, 2015

Three Principles Behind Winning Pitches - Wiesner Consulting Group

Big creative ideas rarely win new business - you win more often by being the competitor who really gets...

Jul 29, 2015

The Dysfunctional Client and Ad Agency Relationship

A great spoof video that highlights the often disfunctional client/agency relationship My good...

Jul 28, 2015