New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Event review: The Art of New Business Bournemouth

This week we headed back to the south coast to soak up some rays on the beach – ahem... I mean to run our second...

0 Comment / Sep 18, 2014

Save the date: next TAONB London 20th November

Just a quick post to say that our next TAONB London event will be on Thursday 20th November 2014. We have...

0 Comment / Sep 09, 2014

Upcoming Event: TAONB Manchester

On 30th September, The Art of New Business will be returning to Manchester for an evening of presentations,...

0 Comment / Sep 05, 2014

Global New Business Insights

CMOs Need Agencies More Than Ever-Prove It To Them

RSW/US on the roadblocks that stop agencies being the 'go-to' for marketers looking to sustain and increase...

Sep 18, 2014

8 Tips for Using Customer Testimonials for Lead Generation - The Agency Post

8 useful tips on how to use customer testimonials to generate more leads   You've delivered...

Sep 16, 2014

A better way for agencies to prospect for new business

3 questions agencies should be asking to pinpoint their ideal clients - What? Who? and How? Doing this...

Sep 16, 2014