New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Save the date! Next Manchester evening event on 31st March

Just a quick note to say that our next evening event in Manchester will be held on Tuesday 31st March...

0 Comment / Feb 18, 2015

Our events programme for 2015

According to many, 2015 is the year of action, so our mantra for this year is "go hard, or go home". With...

0 Comment / Feb 12, 2015

Guest post: Breaking Down Internal Barriers within an Agency by Matt Driscoll, Thales L&D

Many businesses, especially creative agencies, want to cultivate a free, open way of working where...

0 Comment / Dec 08, 2014

Global New Business Insights

Is The Shoemaker's Daughter Syndrome Costing Your Ad Agency New Business?

A look at "The Shoemaker's Daughter Syndrome" AKA cobbler's shoes syndrome - it's human nature to prescribe...

Mar 05, 2015

Cold Caller fight back hots up with threat of £500k fines

It's unclear whether this is just consumer or also B2B but there is going to be a clampdown on cold calling...

Mar 05, 2015

They're Consolidating...Are You? - Agency New Business

The latest RSW/US new year report shows that in the US at least, the number of marketers using 2 or more...

Mar 05, 2015