New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

TAONB at Advertising Week Europe

Next week, we'll be joining the great and the good of the advertising industry in London for Advertising...

0 Comment / Mar 19, 2015

We are proud to present...

We are delighted to announce the launch of the inaugural UK Agency Awards, an awards programme designed...

0 Comment / Mar 16, 2015

The Future of Agencies: exploring new revenue streams through IP development

Agencies innovating to adapt to the changing world The world of marketing is changing at a rapid pace...

0 Comment / Mar 11, 2015


Global New Business Insights

Can You Predict When a Client Will Start the Search for a New Agency?

In the US there is an agency review indicator tool from Access Confidential that uses a complex algorithm...

Mar 27, 2015

A manifesto for creative agencies

James Murphy, Chief Exec of Adam and Eve DDB and speaker at our next London evening event reveals his manifesto...

Mar 23, 2015

Are agencies addicted to pitching?

Laurence Green believes that pitching is our industry's crack cocaine and that we could do more to wean...

Mar 23, 2015