New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
To keep up to date with our latest news and events and to receive our email updates, sign up here to be a friend of TAONB
Latest News

Save the date! Next Manchester evening event on 31st March

Just a quick note to say that our next evening event in Manchester will be held on Tuesday 31st March...

0 Comment / Feb 18, 2015

Our events programme for 2015

According to many, 2015 is the year of action, so our mantra for this year is "go hard, or go home". With...

0 Comment / Feb 12, 2015

Guest post: Breaking Down Internal Barriers within an Agency by Matt Driscoll, Thales L&D

Many businesses, especially creative agencies, want to cultivate a free, open way of working where...

0 Comment / Dec 08, 2014


Global New Business Insights

Is The Shoemaker's Daughter Syndrome Costing Your Ad Agency New Business?

A look at "The Shoemaker's Daughter Syndrome" AKA cobbler's shoes syndrome - it's human nature to prescribe...

Mar 05, 2015

Cold Caller fight back hots up with threat of £500k fines

It's unclear whether this is just consumer or also B2B but there is going to be a clampdown on cold calling...

Mar 05, 2015

They're Consolidating...Are You? - Agency New Business

The latest RSW/US new year report shows that in the US at least, the number of marketers using 2 or more...

Mar 05, 2015