New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Agencies as curators, not just creators. By Tim Williams - Ignition Consulting Group

Tim Williams is founder of Ignition Consulting Group, a leading U.S.-based consultancy devoted to helping...

0 Comment / Jul 24, 2015

Does the ad industry have a marketing problem?

TAONB co-founder Sarah Bradley is in Campaign looking at why the agencies that make up the UK advertising...

May 29, 2015

Valuable lessons for growing agencies

For our evening events this year, we have  a "war stories" theme, where we invite well known and respected...

0 Comment / May 22, 2015


Global New Business Insights

Agencies: To Improve Your Business, Get Rid of Time Sheets

The marketing sector is struggling to find new ways to work and agencies will need to adapt to survive...

Jul 31, 2015

The 10 Least Useful Trends in Agency Websites

There are a lot of bad agency websites out there and in this HubSpot article, Tim Williams looks at 10 counterproductive...

Jul 31, 2015

From Mad Men to Sad Men: Is the client/agency relationship in crisis?

A very illuminating and uncomfortable read on the state of the client/agency relationship. There is a concerning...

Jul 29, 2015