New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Want to do business overseas? Different leadership styles around the world

If your agency wants to do business with overseas clients, it’s crucial to have a good understanding...

0 Comment / Oct 09, 2015

A successful night at the first ever UK Agency Awards

Thursday September 10th saw the first ever UK Agency Awards, a joint venture between ourselves and...

0 Comment / Sep 21, 2015

Life’s a pitch? By David Wethey - Agency Assessments International

David Wethey is Chairman of Agency Assessments International, an agency search and relationship consultancy...

0 Comment / Aug 07, 2015

Global New Business Insights

Agencies, It's Time to Involve HR In New-Business Pitches

The advertising and marketing industry talks endlessly about the value of its people but many agencies...

Nov 18, 2015

The 7 Mistakes Your New Business Team is Making with Email Marketing

Mass marketing email campaigns for agency new business are never a particularly good idea - but if you are going...

Nov 18, 2015

How to End Client-Agency Relationships on Good Terms

No agency wants to lose clients, but it inevitably happens. This article from Ad Age gives 10 ways to ensure...

Nov 11, 2015