New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Guest post: Breaking Down Internal Barriers within an Agency by Matt Driscoll, Thales L&D

Many businesses, especially creative agencies, want to cultivate a free, open way of working where...

0 Comment / Dec 08, 2014

Event review: What does the future hold for agencies?

The agency world is changing at a rapid pace with emerging challenges such as an increasing focus on analytics...

0 Comment / Dec 01, 2014

Guest post: How to Thrive From a Re-pitch. By Chris Wood, Partner at Sense of Purpose

It was 18 months after the fact that I discovered the real reason why we had lost the re-pitch. It...

0 Comment / Nov 16, 2014

Global New Business Insights

Ad Agency, Differentiate or Die! Build A Strong Brand

Owning a strong position in the market is critical to making an agency stand out. The question driving...

Jan 30, 2015

Agency New Business Professional 10 Theory

Everyone has a "professional 10" - a trusted inner circle. CMOs are people too and have their own professional...

Jan 30, 2015

When to Hold and When to Fold

Good article from Blair Enns on talking money early in the agency new business process - when to hold...

Jan 30, 2015