New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Guest post: How to be a persuasive writer

This post is by Paul Smith is a founder of the Amber Group, a company specialising in the training and development...

0 Comment / Oct 27, 2014

Guest post: Pitching soon? Beware the Bemused Triangle. By Chris Wood, Partner at Sense of Purpose

I think I might just know where your pitch hopes went. The pitch with the killer insights, the great...

0 Comment / Oct 21, 2014

Guest post: 5 tips for better presentations by Ken Deeks, Amber Group

Ken Deeks is a founder of the Amber Group, a company specialising in the training and development of...

0 Comment / Oct 20, 2014


Global New Business Insights

Study: The Top Reasons CMOs Hire Ad Agencies

A great study into why CMOs hire agencies - it reveals that clients can be split, roughly into 3 categories...

Oct 30, 2014

Good Pitch Week: Procurement roundtable with Sarah Billson

Our review of the Good Pitch Week procurement round table event with Sarah Billson. Some interesting...

Oct 28, 2014

7 Ways to Improve Your Relationships With Tough Clients

Difficult clients can be bad for your health - here are 7 tips to help you improve those relationships,...

Oct 27, 2014