New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Is people innovation the secret to growing your agency?

Written by Anthony King As agencies, we love to win new business and do great work.  The more...

Mar 01, 2017

Is the end of prospecting nigh?

People are more resistant to 'selling' than ever before. Cold emails get filtered out, desk phones gather...

Feb 28, 2017

Announcing a new breakfast talk series for 2017

We are delighted to announce a new series of breakfast talks in London starting in Feb. These will happen...

Jan 26, 2017


Global New Business Insights

How to Execute a 15-Word Strategy Statement

How to execute a 15 word strategy statement - useful tips from Harvard Business Review on how to articulate...

Sep 09, 2016

The Secret Source of Agency New Business

HubSpot on how you can use the 3Rs to generate more leads and win more new clients: Relationships, Reputation...

Sep 09, 2016

"Transparency" Isn't the Real Issue in Agency-Client Relationships

Tim Williams on why a lack of understanding of what agencies are really selling and what clients are really...

Sep 09, 2016