New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Valuable lessons for growing agencies

For our evening events this year, we have  a "war stories" theme, where we invite well known and respected...

0 Comment / May 22, 2015

What’s the value in that… by Marc Lawn – The Business GP

Marc Lawn is a client and business consultant. Over the years he has been involved in over 100 pitches...

0 Comment / Apr 24, 2015

Karla's presentation at D&AD judging week: the art of new business is the art of brand building

Since we founded The Art of New Business in late 2011, we as a business have been championing the belief...

0 Comment / Apr 22, 2015


Global New Business Insights

Brands and agencies must work together for a more effective future

The MAA are running a series of panel sessions to support their tFutures initiative which has been set up to help...

May 27, 2015

It's bad for your agency when your freelancers are the black sheep

Interesting article on the relationship between freelancers and agencies - and how agencies should do more...

May 20, 2015

The CMO's Guide to Agency Procurement

Agency procurement: tips from AdAge on making interactions between clients and agencies smoother and more...

May 20, 2015