New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Are Meetings Really a Valid Measure of Agency New Business Success?

Kristian Gough of new business agency Incite gives his views on the commonly used metric of meetings... External...

Sep 09, 2016

UK Agency Awards - winners case studies

  Entries opened recently for the 2016 UK Agency Awards, the first awards to celebrate excellence...

Apr 20, 2016

Nominations are now open for The Marketing Academy's 2016 Scholarship programme

Nominations are now open for The Marketing Academy’s 2016 Scholarship Programme – a powerful, part...

Jan 29, 2016


Global New Business Insights

How to Execute a 15-Word Strategy Statement

How to execute a 15 word strategy statement - useful tips from Harvard Business Review on how to articulate...

Sep 09, 2016

The Secret Source of Agency New Business

HubSpot on how you can use the 3Rs to generate more leads and win more new clients: Relationships, Reputation...

Sep 09, 2016

"Transparency" Isn't the Real Issue in Agency-Client Relationships

Tim Williams on why a lack of understanding of what agencies are really selling and what clients are really...

Sep 09, 2016