New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Upcoming event - New business webinar: agency positioning and marketing strategy tips

On September 1st, TAONB co-founder and agency growth expert Karla Morales-Lee will be running a one-hour...

Aug 05, 2016

Nominations are now open for The Marketing Academy's 2016 Scholarship programme

Nominations are now open for The Marketing Academy’s 2016 Scholarship Programme – a powerful, part...

Jan 29, 2016

Want to do business overseas? Different leadership styles around the world

If your agency wants to do business with overseas clients, it’s crucial to have a good understanding...

Oct 09, 2015


Global New Business Insights

How To Make Thought Leadership Easy - Peter Levitan & Co.

Generating though leadership has always been tricky in a busy agency. These tips from Peter Levitan reveal...

Jun 24, 2016

Is Your Firm Signaling Its Value?

Great article from Tim Williams on the importance of competing on value rather than cost: Agencies should...

Jun 08, 2016

Trust Your Gut - Win Without Pitching

We need to trust our guts more – in business, in life and in particular in sales where we’re...

Jun 08, 2016