New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Is your agency a brand?

Followers of The Art of New Business will know that we recently launched The UK Agency Awards in collaboration...

0 Comment / Jun 09, 2015

Does the ad industry have a marketing problem?

TAONB co-founder Sarah Bradley is in Campaign looking at why the agencies that make up the UK advertising...

May 29, 2015

Valuable lessons for growing agencies

For our evening events this year, we have  a "war stories" theme, where we invite well known and respected...

0 Comment / May 22, 2015

Global New Business Insights

10 Phrases That Signal Your Client Wants You to Work for Free

10 phrases to look out for that signal that a prospect is looking for free work   Do you ever...

Jul 02, 2015


A must-read report based on interviews with industry leaders that redefines the role of the advertising...

Jun 23, 2015

To Prosper, Stop Adding and Start Subtracting

Great article from Tim Williams about new business being an art rather than a numbers game. If you go out there...

Jun 19, 2015