New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

What’s the value in that… by Marc Lawn – The Business GP

Marc Lawn is a client and business consultant. Over the years he has been involved in over 100 pitches...

0 Comment / Apr 24, 2015

Karla's presentation at D&AD judging week: the art of new business is the art of brand building

Since we founded The Art of New Business in late 2011, we as a business have been championing the belief...

0 Comment / Apr 22, 2015

Good ideas aren’t always good enough by Marc Lawn – The Business GP

Marc Lawn is a client and business consultant. Over the years he has been involved in over 100 pitches...

0 Comment / Apr 17, 2015


Global New Business Insights

Do Your Advertising Agency Presentations KISS? - Peter Levitan & Co.

Peter Levitan on the power of keeping things simple when it comes to pitches and creds presentations   Use...

Apr 24, 2015

Welcome to the World of 'Infinite Production'

David Rolfe, director of integrated production at BBDO New York talks about how agency mindset will have...

Apr 22, 2015

Specialization Was a Mistake: How Agencies Can Restructure for the Future

Tom Goodwin, senior VP-strategy and innovation at Havas Media, New York thinks that agency specialisation...

Apr 16, 2015