New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Nominations are now open for The Marketing Academy's 2016 Scholarship programme

Nominations are now open for The Marketing Academy’s 2016 Scholarship Programme – a powerful, part...

Jan 29, 2016

Want to do business overseas? Different leadership styles around the world

If your agency wants to do business with overseas clients, it’s crucial to have a good understanding...

0 Comment / Oct 09, 2015

Life’s a pitch? By David Wethey - Agency Assessments International

David Wethey is Chairman of Agency Assessments International, an agency search and relationship consultancy...

0 Comment / Aug 07, 2015


Global New Business Insights

4 Trends That Will Define Agency New Business in 2016

RSW/US's Outlook report highlights how marketers attitudes towards agencies are changing and what agencies...

Jan 25, 2016

Is Your Lack of a Reputation Holding You Back From Getting More Referrals?

Referrals are the most important source of new business for most agencies and according to a new report,...

Jan 20, 2016

A mind map of the 2020 agency

The great agencies in the year 2020 will not be in the service business, but rather the marketing invention...

Jan 18, 2016