New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Advice from clients for more effective agency new business

The following blog post is based on a presentation that Sarah Bradley gave at our recent TAONB Bournemouth event New...

0 Comment / Sep 23, 2014

TAONB Manchester hosts LOVE move to new offices

Our next Manchester event on 30th September will be held at the new and impressive offices of LOVE on Dale...

0 Comment / Sep 19, 2014

Event review: The Art of New Business Bournemouth

This week we headed back to the south coast to soak up some rays on the beach – ahem... I mean to run our second...

0 Comment / Sep 18, 2014


Global New Business Insights

What clients want

What clients want from agencies - a great video from The IPA with Claire Beale, editor of Campaign - Claire...

Sep 23, 2014

How Well Do You Really Know Your Advertising Agency?

It's essential to know your agency inside out if you want to succeed at new business: you need to understand...

Sep 22, 2014

When it comes to new business Ad Agencies are ADHD

The atmosphere is many agencies is one of chaos and perpetual distraction with numerous interruptions...

Sep 19, 2014