New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Life’s a pitch? By David Wethey - Agency Assessments International

David Wethey is Chairman of Agency Assessments International, an agency search and relationship consultancy...

0 Comment / Aug 07, 2015

Agencies as curators, not just creators. By Tim Williams - Ignition Consulting Group

Tim Williams is founder of Ignition Consulting Group, a leading U.S.-based consultancy devoted to helping...

0 Comment / Jul 24, 2015

Does the ad industry have a marketing problem?

TAONB co-founder Sarah Bradley is in Campaign looking at why the agencies that make up the UK advertising...

May 29, 2015


Global New Business Insights

Your Firm Is Defined By the Clients and Services You Don't Have

An agency that tries to stand for everything ends up looking like it stands for nothing - the clients...

Aug 24, 2015

10 Benefits of Inbound Marketing for Ad Agency New Business

Still doubting the effectiveness of an inbound marketing strategy for your agency? Here are the top 10 benefits...

Aug 20, 2015

Why You Can't "Spec" Marketing

Tim Williams on why marketing procurement needs to go beyond spec'ing "inputs" and instead adopt the view...

Aug 20, 2015