New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Guest post: Pitching soon? Beware the Bemused Triangle. By Chris Wood, Partner at Sense of Purpose

I think I might just know where your pitch hopes went. The pitch with the killer insights, the great...

0 Comment / Oct 21, 2014

Guest post: 5 tips for better presentations by Ken Deeks, Amber Group

Ken Deeks is a founder of the Amber Group, a company specialising in the training and development of...

0 Comment / Oct 20, 2014

Event review: The Art of New Business Manchester

Our recent event in Manchester on 30th September tackled the crucial subject of building an agency brand....

0 Comment / Oct 17, 2014

Global New Business Insights

Take the agency differentiation survey - Ignition Consulting Group

A simple survey to help agencies find out whether they are truly differentiated courtesy of Ignition...

Oct 21, 2014

Chemistry Wins Ad Agency Pitches - Peter Levitan & Co.

An excerpt for Peter Levitan's excellent book on winning pitches. This section looks at interpersonal...

Oct 20, 2014

Why Ad Agencies will not be replaced by Google

Tim Williams on why ad agencies shouldn't be scared of the likes of Google and Facebook stealing their...

Oct 15, 2014