New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

A successful night at the first ever UK Agency Awards

Thursday September 10th saw the first ever UK Agency Awards, a joint venture between ourselves and...

0 Comment / Sep 21, 2015

Life’s a pitch? By David Wethey - Agency Assessments International

David Wethey is Chairman of Agency Assessments International, an agency search and relationship consultancy...

0 Comment / Aug 07, 2015

Agencies as curators, not just creators. By Tim Williams - Ignition Consulting Group

Tim Williams is founder of Ignition Consulting Group, a leading U.S.-based consultancy devoted to helping...

0 Comment / Jul 24, 2015

Global New Business Insights

The Inbound Impact on Agency New Business

A Q&A with Michael Gass from Marketing Agency Insider. Michael discusses new business challenges,...

Oct 07, 2015

Try Not To Weep When You Read ADWEAK - Peter Levitan & Co.

Peter Levitan on some of the amusing Adweak posts that poke fun at the ways agencies try to win new business   ADWEAK...

Oct 07, 2015

Why Your Firm Needs a Separate Innovation Unit

In the future, agencies will need much more innovation infused into their offerings. Innovation is difficult...

Oct 07, 2015