New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Guest post: Breaking Down Internal Barriers within an Agency by Matt Driscoll, Thales L&D

Many businesses, especially creative agencies, want to cultivate a free, open way of working where...

0 Comment / Dec 08, 2014

Event review: What does the future hold for agencies?

The agency world is changing at a rapid pace with emerging challenges such as an increasing focus on analytics...

0 Comment / Dec 01, 2014

Guest post: How to Thrive From a Re-pitch. By Chris Wood, Partner at Sense of Purpose

It was 18 months after the fact that I discovered the real reason why we had lost the re-pitch. It...

0 Comment / Nov 16, 2014

Global New Business Insights

RSWUS-10 Agency New Business Questions eBook

RSW/US interviewed agency new business leaders (who weren't clients of theirs) to provide perspective...

Dec 19, 2014

Retention: How to Prioritize Clients - RSW, New Business Agency: Helping Marketing Agencies Find New Clients

Interesting post from Sanders Consulting via RSW on how to prioritise clients to focus on the most important...

Dec 19, 2014

Marketing and procurement: how to measure and maximise outcomes

A lengthy article but some very interesting insights here for agencies Procurement often struggles...

Dec 17, 2014