New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Guest post: Breaking Down Internal Barriers within an Agency by Matt Driscoll, Thales L&D

Many businesses, especially creative agencies, want to cultivate a free, open way of working where...

0 Comment / Dec 08, 2014

Event review: What does the future hold for agencies?

The agency world is changing at a rapid pace with emerging challenges such as an increasing focus on analytics...

0 Comment / Dec 01, 2014

Guest post: How to Thrive From a Re-pitch. By Chris Wood, Partner at Sense of Purpose

It was 18 months after the fact that I discovered the real reason why we had lost the re-pitch. It...

0 Comment / Nov 16, 2014

Global New Business Insights

Marketing and procurement: how to measure and maximise outcomes

A lengthy article but some very interesting insights here for agencies Procurement often struggles...

Dec 17, 2014

Hank Blank - The Do's and Dont's of Agency New Business

Some straightforward do's and don'ts of agency new business from Hank Blank Read more from...

Dec 17, 2014

Is Your Advertising Agency Business Development Director Doomed? - Peter Levitan & Co.

The average tenure of an agency business development director is now as low as 2 years. At large agencies...

Dec 05, 2014