New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Announcing breakfast series dates for the rest of 2017.. and a very special guest!

We are delighted to announce the remainder of our "#modernwaystogrowanagency breakfast talks for this...

Aug 22, 2017

How to use IT strategies for new business success

If your agency’s new biz lead gen isn’t developing the pipeline you would like, Ally Mansell-Cook...

May 22, 2017

How to love what you do and be more successful – part 2

In part 1 of this blog series we discussed how when you focus your efforts on your personal strengths...

Mar 20, 2017


Global New Business Insights

How to Execute a 15-Word Strategy Statement

How to execute a 15 word strategy statement - useful tips from Harvard Business Review on how to articulate...

Sep 09, 2016

The Secret Source of Agency New Business

HubSpot on how you can use the 3Rs to generate more leads and win more new clients: Relationships, Reputation...

Sep 09, 2016

"Transparency" Isn't the Real Issue in Agency-Client Relationships

Tim Williams on why a lack of understanding of what agencies are really selling and what clients are really...

Sep 09, 2016