New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News and Blog

Nominations are now open for The Marketing Academy's 2016 Scholarship programme

Nominations are now open for The Marketing Academy’s 2016 Scholarship Programme – a powerful, part...

Jan 29, 2016

Want to do business overseas? Different leadership styles around the world

If your agency wants to do business with overseas clients, it’s crucial to have a good understanding...

Oct 09, 2015

Life’s a pitch? By David Wethey - Agency Assessments International

David Wethey is Chairman of Agency Assessments International, an agency search and relationship consultancy...

Aug 07, 2015

Global New Business Insights

10 Bad Practices Causing Your Agency to Lose Referrals

Referrals are hard to come by and easy to lose. Avoid these referral-killing pitfalls to win more new business...

May 03, 2016

The Ad Agency of the Future Is Coming. Are You Ready?

Clients want one partner to simplify the fragmentation and data -- and today's shops may not be among...

May 03, 2016

How to End the 'Feast or Famine' New Business Cycle

If you frequently experience cycles of 'feast or famine' when it comes to new business wins, here are some...

Mar 29, 2016