New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Guest post: Pitching soon? Beware the Bemused Triangle. By Chris Wood, Partner at Sense of Purpose

I think I might just know where your pitch hopes went. The pitch with the killer insights, the great...

0 Comment / Oct 21, 2014

Guest post: 5 tips for better presentations by Ken Deeks, Amber Group

Ken Deeks is a founder of the Amber Group, a company specialising in the training and development of...

0 Comment / Oct 20, 2014

Event review: The Art of New Business Manchester

Our recent event in Manchester on 30th September tackled the crucial subject of building an agency brand....

0 Comment / Oct 17, 2014

Global New Business Insights

Agency owners: Isn't it time to get a real agency new business program?

Most agencies don't have a proper new business programme: they rely on referrals and growing existing...

Oct 23, 2014

Prospects Want Your Agency On The Cutting Edge But They Don't Want To Be The Experiment

Roel de Vries, Nissan marketing cheif says that a "lack of integration within agencies as the main factor...

Oct 23, 2014

Take the agency differentiation survey - Ignition Consulting Group

A simple survey to help agencies find out whether they are truly differentiated courtesy of Ignition...

Oct 21, 2014