New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
To keep up to date with our latest news and events and to receive our email updates, sign up here to be a friend of TAONB
Latest News and Blog

Agencies as curators, not just creators. By Tim Williams - Ignition Consulting Group

Tim Williams is founder of Ignition Consulting Group, a leading U.S.-based consultancy devoted to helping...

0 Comment / Jul 24, 2015

Is your agency a brand?

Followers of The Art of New Business will know that we recently launched The UK Agency Awards in collaboration...

0 Comment / Jun 09, 2015

Does the ad industry have a marketing problem?

TAONB co-founder Sarah Bradley is in Campaign looking at why the agencies that make up the UK advertising...

May 29, 2015


Global New Business Insights

From Mad Men to Sad Men: Is the client/agency relationship in crisis?

A very illuminating and uncomfortable read on the state of the client/agency relationship. There is a concerning...

Jul 29, 2015

Three Principles Behind Winning Pitches - Wiesner Consulting Group

Big creative ideas rarely win new business - you win more often by being the competitor who really gets...

Jul 29, 2015

The Dysfunctional Client and Ad Agency Relationship

A great spoof video that highlights the often disfunctional client/agency relationship My good...

Jul 28, 2015