New business. It’s a tough job, but someone’s gotta do it. If that person is you,
we’re here to help.

New business is the ‘lifeblood’ of an agency but the days of scatter-gun prospecting are dead.

The Art of New Business represents ‘challenger thinking’ in the field of agency new business. We believe winning new business is an art, not a numbers game.

Through our events, research, shared resources and agency consultations we demonstrate that there can be ‘a better way’ for you to win new business.
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Latest News

Guest post: How to Thrive From a Re-pitch. By Chris Wood, Partner at Sense of Purpose

It was 18 months after the fact that I discovered the real reason why we had lost the re-pitch. It...

0 Comment / Nov 16, 2014

Guest post: Future-proofing your career by Daragh McDonogh, Shoot Global

In this post, Daragh McDonogh looks at how to future-proof you career as a business developer so that...

0 Comment / Nov 10, 2014

Guest post: People buy People... ... or more accurately, people they like!

This post is by Richard Baines, a founder of the Amber Group, a company specialising in the training...

0 Comment / Nov 04, 2014


Global New Business Insights

Watch: Is the agency pitch good or evil? - Part 1

A short video with a couple of clients (including Daryl Fielding who spoke at a recent London event of ours)...

Nov 21, 2014

Creative agencies need to attract more young people into business development

Alex Sibille from 'The Future Factory' new business agency on why creative agencies need to attract young...

Nov 21, 2014

Agencies, Please, Stop Using These Terms To Describe Yourselves

Our research has shown that marketers really don't like what they see as "agency bullshit": made up words...

Nov 21, 2014