People are more resistant to ‘selling’ than ever before. Cold emails get filtered out, desk phones gather dust and client marketers conduct their own research into agencies rather than via face-to-face creds meetings.
In a recent survey by The Art of New Business on the most effective ways to get in the door of prospective clients, one client remarked “if I took all the cold calls I get from agencies I wouldn’t have time for anything else!”
At our next breakfast talk on March 28th, founder of Incite Kristian Gough will introduce a much more effective method of prospecting called inbound marketing. Inbound marketing can build a pipeline for your agency now and future proof your new business strategy.
Attendees of the 45-minute session will come away with a clear idea of what the principles of inbound marketing are, how they can be adapted to suit agency new business and marketing, how to build client personas and clear strategies, the best types of content for agency new business and how to promote it and the growing importance of Google in client’s research into agencies (and how you can capitalise on it).
Kristian Gough founded Incite in 2003 after working in a variety of London agencies, running both new business functions and high profile accounts such as P&G, Heinz and Sage. He saw a gap in the market for a more sophisticated and commercially astute new business agency; one that could deliver genuine revenue opportunities, not creds meetings. Although the methods to achieve this have evolved and changed in the last 13 years, the objective and vision of the business has not. As a result, Incite is one of the most successful new business agencies in the UK.
Ticket to the event cost £20 + VAT and can be purchased here.
Sign up now!