ALL GOOD THINGS MUST COME TO AN END…
In 2011, two new business consultants found each other on Twitter and arranged to meet in real life. They met, discussed their passion for the creative industry, and how frustrating it was to see agencies full of talent selling themselves short by using outdated sales techniques. They pondered on why business development practitioners got a bad rep and why they didn’t receive much support from the businesses they were representing.
Fuelled by wine (maybe) they wondered “could we do something to help?”
Fast forward to 2018 and our journey has been richer and fuller than either of us could ever have imagined. It’s been the most brilliant adventure, but like all journeys, it has to end somewhere.
Today, we announce the closure of The Art of New Business, happy in the knowledge that we have done what we set out to achieve and having picked up many, many new friends along the way.
So much has changed in our industry since we hosted our first event at The Tea Building in October 2011. One of those changes is that cold calling and the sending of unsolicited direct mail and email now gets the bad name it deserves. Hello GDPR! We’d like to think we’ve had something to do with the move away from using these tactics in our industry.
It was never our intention to turn The Art of New Business into a commercial entity. Maybe we could have developed a membership platform or offered new business training, but quite honestly, the market is now saturated with companies offering these services.
Instead, we have functioned as a collective, one that has been working together to champion a central belief; that the winning of new business is in fact an art, in stark contrast to the then prevailing view that it was a numbers game.
To those of you who joined this movement, either by attending, speaking, hosting or sponsoring our events, tweeting about us or retweeting our content, or by taking part in our client panels and research, we want to say a huge THANK YOU. There have been thousands of you!
It was a personal bugbear of ours that working in the vital role of agency new business often landed those people doing the job with a bad reputation, so we’re very happy to have created a place where new business professionals could get away from their desks, learn some new skills and connect with a community experiencing the same challenges they were facing.
We have always said that “new business is a tough job but someone has to do it“…and felt proud to finish off that line with… “if that person is you, we’re here to help“. We hope we have.
We are both now moving on to new and exciting individual projects where we hope to once again create change, which all things considered, seems be our forte. We will also both remain working on agency positioning and new business strategy projects as consultants.
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Karla and Sarah
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