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Research

“It may have worked in the past, but the more agencies bombard us, the less it will work in future.”

Emad Nadim, Brand Manager for Kenco

Each year we run in-depth research with agencies around the world to uncover the latest trends, attitudes, techniques and viewpoints regarding new business development. We also interview client-side marketers to get their views and opinions on agency new business practices and understand what works well, and what doesn’t.

We share our findings during our events, on our blog and social media feeds and through our agency workshops.

In 2013 we partnered with The Marketing Academy and Worldwide Partners Inc.