If your agency’s new biz lead gen isn’t developing the pipeline you would like, Ally Mansell-Cook has applied a sales approach to the Agency’s model acquired from her IT background which is delivering results.
From my experience, most sales people always try different techniques to fatten their new biz pipeline. I worked in the IT software sector for many years and when I made the jump and started working for a creative agency I realised it was very easy to apply the same successful sales methodology used in my IT career to the agency sales cycle.
Everyone is aware of the “Hunter and Farmer” persona associated to sales people but have you ever heard of Bimodal sales? The Art of New Business asked me to share this methodology in the upcoming breakfast talk taking place at Portas on 27th June, and I jumped at the opportunity. I noticed that when I was in IT sales I was always top-performer because I applied the bimodal sales methodology….so why not do the same thing in the Creative agency world?
We invite you to come and learn this technique on Tuesday 27th June 2017
Here you will learn the following:
Is your agency generating enough new business? If not, we invite you to our breakfast talk to help refocus your efforts.
If you have any questions, please contact either myself directly or TAONB…looking forward to seeing you there!
For tickets – https://superchargeyouragencygrowth.eventbrite.co.uk
With an IT strategy sales background, Ally Mansell-Cook applies IT strategy techniques to the new business creative agency landscape.
Having worked in partnership with several high-profile brands , Ally uses value selling techniques learnt from various sales methodology courses completed over the years. With a 1st class honours design education from Central Saint Martins and thorough IT strategy knowledge she uses the bi-modal new business sales approach to drive We are MBC’s Business Development Initiatives.
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